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Chemicals-cabesto

•Technical Theme • Global Concept • Physical Store
Presentation

Presentation

Chemistry tags are often cryptic. Cabesto is a family store, with non-specialist customers. The proposal of this label is to facilitate as far as possible the research, the reading, and the use of the product. Thus, the customer is empowered to the maximum. The structure therefore consists of

  • A step numbered, and designating the current action
  • A product name and a sales pitch
  • The dosage
  • The frequency
  • The type of product
  • Its volume

A visual label

A visual label

A major part of language is connecting word to image and concept, it's common knowledge. In chemistry area, verbal language can be particularly hermetic. So we decide to go visual to be more efficient and accessible to everybody.As you can see on the picture, there is a step number, (helpful to remember you should analyse first you swimming pool water), a catch phrase right under the name of the product, volume, frequency, etc.

A guide for each step

A guide for each step

The creation of the guide allows to accompany the user at each moment of use of his swimming pool.
Specialist advice, how to calculate the volume of water in your pool? How do I know which product is my problem?
In addition, the guide contains tips for wintering and actions to take when opening your pool. As well as, reminders on the pH, the different ways to disinfect his swimming pool.

Global Concept

Global Concept

On a global operating model, the range is thought by step to create a unity in the proposal (and show that the cabesto offer is present on all topics) but also, guide the buyer to reliable products at every step of the way. treatment of his swimming pool. In the future, the label lines will be in reference to the decided charter