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Cabesto

•B2C •Ecosystemic challenge • Fusion/Acquisition • Phygital
Presentation

Presentation

Cabesto is a French company based in south of France. The company focuses its activity around water and maritime leisure. The previous site was obviously for mass market retail. It's a non-merchant website, and this is quite a huge problematic

Site Drive-to-Store

Site Drive-to-Store

Old version of Cabesto's website wasn't very handy, for both user and webmaster. A non-merchant website, without newsletter system. This is a drive-to-store website, not so 2018. The challenge of this new site, still non-merchant as we speak, is to guide customers to the nearest store. That's why the map was on the home page In addition, the rest of the site provides more advanced advice, giving all its editorial value to Cabesto, and to redirect potential customers to online stores (partners website).

Subsidiaries and Acquisition

Subsidiaries and Acquisition

Cabesto has become a group, with a corner system in its stores, each of these entities are specialists in their activity field. The old diver is renowned in diving but also underwater hunting. Expé, is a specialist in verticality and hiking; These subsidiaries had commercial sites, This materializes on the site by a banner at the top of the site