Cabesto is a French company based in south of France. The company focuses its activity around water and maritime leisure. The previous site was obviously for mass market retail. It's a non-merchant website, and this is quite a huge problematic
Old version of Cabesto's website wasn't very handy, for both user and webmaster. A non-merchant website, without newsletter system. This is a drive-to-store website, not so 2018. The challenge of this new site, still non-merchant as we speak, is to guide customers to the nearest store. That's why the map was on the home page em> In addition, the rest of the site provides more advanced advice, giving all its editorial value to Cabesto, and to redirect potential customers to online stores (partners website).
Cabesto has become a group, with a corner system in its stores, each of these entities are specialists in their activity field. The old diver is renowned in diving but also underwater hunting. Expé, is a specialist in verticality and hiking; These subsidiaries had commercial sites, This materializes on the site by a banner at the top of the site