Unclear and not very modern the site design in 2011 could only address a clientele already advised
Diproclean is for a very varied audience; The buyers of the brand are concerned about their quality of life but are not all informed. The goal was to adapt to these different levels of information. In addition, the site includes a regulated part aimed at professionals A more concise design to go right to the goal of research. Integrating research modules to facilitate the autonomy of the user and thus make site sales less dependent on the hotline.
The lack of clarity was also felt on the aborescence of the previous website, lack of consistency between category and sub-category isn't easy to handle.
The new tree adopts a new strategy; highlighting types of products and also proposing kits to redirect beginners to offers designed for them.