B2B clientele, more specifically SMEs / VSEs with internet activity. Main goal of this makeover was to provide to clients precise informations and differentiation between tools and services. Budget management is a serious pain point for SMEs, so we shared testimonials from acquired clients (such as Babyliss, Nolinsky and other brands)
Previous website didn't clearly provide necessary informations. Moreover, it wasn't easy to defined if the information provided was about a tool or a service. First we designed a common experience for real life meeting and online, and then we restructured information to separates tools, from services, and media presentation
Entirely re-made, Full Performance's website was conceived to help user to find their way in media buying environment. The company also provide all inclusive services, with analytics dashboard and give explanations about strategic choices.