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Full Performance

•B2B •Refonte
Who & Why ?

Who & Why ?

B2B clientele, more specifically SMEs / VSEs with internet activity. Main goal of this makeover was to provide to clients precise informations and differentiation between tools and services. Budget management is a serious pain point for SMEs, so we shared testimonials from acquired clients (such as Babyliss, Nolinsky and other brands)

Before Redesign

Before Redesign

Previous website didn't clearly provide necessary informations. Moreover, it wasn't easy to defined if the information provided was about a tool or a service. First we designed a common experience for real life meeting and online, and then we restructured information to separates tools, from services, and media presentation

Solutions

Solutions

Omnicanal Branding The goal was to design one common identity
  • Stands makeover
  • Updating print media
  • Website restructuration But also identities were created for innovative solutions

Actual website

Actual website

Entirely re-made, Full Performance's website was conceived to help user to find their way in media buying environment. The company also provide all inclusive services, with analytics dashboard and give explanations about strategic choices.

Makeover specificities

About contents, previous website was really exhaustive, and SEO compliant. It was challenging to keep SEO advantages but, the most important aspect was information hierarchy for users. So we :
  • Recategorized the website
  • Created webpages for tools and services (with clear identifications)
  • Delete unnecessary services